Ray Rolla… To me, he is “The Magician of Moments“.

He has made a name for himself over the years with his edgy, impeccable style, taboo concepts, undeniable skill behind the lens and effortless magic in post.

When I think of Ray, I see him as a supportive, encouraging and reliable dear friend. Always there for a hug, a laugh or a boogie.

I have been lucky enough to have him shoot for me many times. He has captured some incredibly important events in my life, from my first-ever Photography Exhibition to hosting my first Move & Manifest Workshop at Earth Frequency festival, and most recently shooting everything from behind the scenes to the catwalk and in between with me and my team at Australian Fashion Week 2022.

No matter the terrain, weather or subject, Ray has always been there for me. Eager, organized, punctual, and enthusiastic about capturing realness, rawness, emotion and natural moments as well as giving insightful creative direction when shooting editorial style shots.

I can’t wait for more opportunities to arise. I am eager to have Ray on board with my future projects and beyond, not only as a dear friend but a highly skillful photographer.

Xx Mimi El-Ashiry